This is Your secret weapon in marketing Your home and is THE most important aspect in our Big Brand Marketing Campaign. Not only that, but we actually have live feedback and data from our ads so that we know how many times Your home has been seen, what the demographic is of our potential buyers, how many times they’ve looked at Your home online, how effective our ads are, how long they’re looking at Your ad and a plethora of other data that helps us in locating the perfect buyer for Your home.
Each and every home is different and therefore needs specialized marketing so that we can showcase Your home to it’s strengths.
The first step is taking the best pictures possible to shine a spotlight on Your home so that it stands out from the competition. I do this by having professional photography taken with HDR (high dynamic range) pictures with my DSLR camera with a wide angle lens so that we can capture as much of each room as possible.
The second step is creating engaging content such as video walk throughs, short video ads to be played on Youtube that highlight a certain part of Your home, open house video invites or even highlighting the community in which Your home is located.
Whats great about these videos is that people aren’t used to seeing them when showcasing a home and I try to make these videos entertaining so that people will actually WANT to watch them to the end…and let’s face it, we’ve all seen those videos where we turn it off within the first couple seconds. These videos generally create a TON of excitement and curiosity from people and are literally seen by thousands of people.
We all know that social media is a HUGE powerhouse when it comes to marketing. We know this because that’s where peoples attention is and they’re visiting these social platforms multiple times throughout the day each and every day. I have a specialized background in online digital marketing and learnt from THE best in the industry. I then apply these skills into advertising not only myself, but Your home as well.
Not only are we marketing on Facebook through my personal Facebook Page and with Real Agent Connect…but we’re also advertising on Google through banner ads, Instagram through my personal account where I have over 1,000 followers, through Instagram stories, Twitter and a plethora of other websites and social platforms to make sure that Your home is getting the most exposure possible.
Ready to sell your home? Start now with a Free & Accurate No Obligation Home Evaluation. click here.
Once the Potential Buyer is in Your Home
Now that we’re attracting the most qualified buyers to Your home, we want to create the best experience for them to envision themselves living in Your home. One of the easiest ways to do this is for me to help You stage Your home. But don’t worry…that doesn’t mean You have to go out and spend money on new furniture!
I go through Your home with You room by room and make suggestions on how You can make that room shine. Sometimes we need a complete overhaul and other times we just need a couple little tweaks to make it show its best. At the end of the day I make suggestions based on Your budget and the time You want to spend prepping Your home for the market and then You choose whether to go with them or to keep Your home as is.
There are different kinds of open houses and not all of them make sense for every home. Once Your property is listed and usually within the first week of it being on the market I host something called a Mega Open House. Now it doesn’t make sense for every home based off of location, community and what type of home You have, but if it makes sense, we’ll do it! The purpose of this is to get the local realtors excited about Your home and hopefully jog their memory of buyers they’re already working with that could be interested.
This open house is usually hosted on the weekend for a few hours. I provide some light snacks and refreshments in hopes to attract more realtors to Your home and once they’re in it, the goal is for them to stay a bit, socialize and to really experience Your home.
If we do decide to host open houses I once again create video ads inviting people to Your home. Whats powerful about this, is that I market this video ad to only the people who have shown interest in Your home from before. So that means that only highly targeted people who have clicked on Your homes ads from before, or have watched videos about Your home are going to see this ad.
So What’s the Next Step?
If You want to see how I can help You sell Your home, the next step is to get in contact with me either through a call, text or email and let me complete an accurate complimentary home evaluation at no cost.
From there I will compile the most comparable homes that have sold and we will go through them together so that we’re all on the same page. But more importantly it’s crucial to me that You understand what the market is doing, how I arrived at the list price for Your home and then we come up with the perfect game plan for Your home to sell it for the best price, in the shortest amount of time.