SOLD for 102.5% of listing price…and SOLD in 2 days!
Scrolling through your Facebook feed and you see another post from “that” agent about how they “sold” a home for whatever percentage of list price or how they sold it in some miraculous amount of short days on the market. And to top it off, they use some nice photo editing software to make it seem hip and more engaging. For sample of edited, unowned picture see below (but I did add Scottsdale Realtor for good SEO).
“Selling” something for a percentage generally speaking is a completely useless statistic. I have discussed this before, and I will say it again.
Without knowing seller’s motivation, or the specific circumstances it is a number that many use to glorify themselves. Don’t hire your next Realtor because of it.
Example: Home is listed at $80,000, sells for $100,000. Owners were desperate to sell so they wanted a lower list price, and because of the strong seller’s market it sells above list. Does that make that agent great because they sold it for 100 whatever percent? Highly unlikely.
Now, if another home in the area, similar model and condition was listed for $100,000 and sold for $100,000, is that agent not as good because they only sold it for 100% of list price?
Next up-days on market. Let me just start with a property might go pending in 2 days but it didn’t sell (unless it was bought at an auction maybe). And, who cares? You shouldn’t. What if the agent “pre-marketed” it beforehand? If I have a listing where there is a tenant and it is hard to show and takes a year to sell, does that make me a bad Realtor for taking a year?
When looking to hire your Realtor if these kinds of stats matter to you then have the Realtor provide an actual comparison. Example: Blair Ballin recently sold 5549 W Desperado in Phoenix for almost $30,000 more than the same model which was sold by a different Realtor. Further justification-I will add (or you can read about it in my book on Amazon) my listing had mountain views, but mountain views aren’t a $30,000 upgrade. Does it matter if that Realtor sold that home for 98.7% of list price? No. I got my clients 30k more than them!
Don’t call the % Realtor, call me.